An exploratory study of the relationship between customer This exploratory study examines the relationship between customer-based casino brand equity and firm performance using Macau casinos as a sample. The results indicated that better-performing casino brands were associated with greater customer-based brand equity, which comprises brand loyalty, brand image and brand awareness. The Effectiveness of Casino Loyalty Programs - Their This study is one of only a few empirical studies of customer loyalty programs and is perhaps the most. comprehensive study of customer loyalty and elite loyalty programs in the casino industry. This study resulted in a. number of findings that shed light on loyalty, designing loyalty programs, and casino management.
CASINO LOYALTY PROGRAMS - OhioLINK ETD
An Exploratory Study of Casino Customer Loyalty Programs UNLV Theses, Dissertations, Professional Papers, and Capstones Summer 2011 An Exploratory Study of Casino Customer Loyalty Programs Cristina R. Crofts "An Exploratory Study of Casino Customer Loyalty Programs ... This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource ... An Exploratory Study of Casino Customer Loyalty Programs 34 An Exploratory Study of Casino Customer Loyalty Programs 34 from FIN 101 at Southern Connecticut State University An Exploratory Study of Casino Customer Loyalty Programs ...
This study investigates the elements of casino atmospherics from the ... Marketing efforts, including word of mouth referrals and loyalty programs, drive the ..... was an exploratory study using a convenience sample of slot machine players. Also ...
An Exploratory Study of Casino Customer Loyalty Programs. It is not possible in this study to survey loyalty program members to. American Airlines was the first. Winners and Losers: Segmenting a Casino Loyalty Programme Understanding which aspects are more effective will allow An Exploratory Study of Casino Customer Loyalty Programs 4 casino companies to better allocate their limited resources and maximize the An exploratory study of the relationship between customer-based …
Understanding which aspects are more effective will allow An Exploratory Study of Casino Customer Loyalty Programs 4 casino companies to better allocate their limited resources and maximize the ...
An Exploratory Study of Casino Customer Loyalty Programs i An Exploratory Study of Casino Customer Loyalty Programs by Cristina R. Crofts Dual Masters of Business Administration and … An Exploratory Study of Casino Customer Loyalty Programs (2011) … BibTeX @MISC{Crofts11anexploratory, author = {Cristina R. Crofts and Cristina R. Crofts and Cristina R. Crofts}, title = {An Exploratory Study of Casino Customer Loyalty Programs}, year = {2011}} American Express Loyalty Program Case Study: Software Free … An Exploratory Study of Casino Customer Loyalty Programs. It is not possible in this study to survey loyalty program members to. American Airlines was the first. Winners and Losers: Segmenting a Casino Loyalty Programme
Casino Loyalty Programs within the Las Vegas Localsâ•Ž Market
Gaming and Casino Operations Management | Open Access Articles ... Open access academic research from top universities on the subject of Gaming ... An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts ... Understanding perceived casino service difference among casino ... The study examined the proposed model through a 2(gambler type: leisure versus ...... Another method is to utilize customer preference‐based loyalty programs, ..... an exploratory study of sporting events”, Journal of Business Research, Vol. The Impact of Dining by Restaurant Type on Gaming Volumes of ...
Building Customer Loyalty: Ten Principles for Designing an Effective ... 1 Jun 2010 ... Designing an Effective Customer Reward Program. Michael .... The Center for Hospitality Research • Cornell University ..... Casinos can track customer beverage preferences and .... An Exploratory Study, by Jie J. Zhang,. 23 Danna Liang - Journal of International Management Studies membership programs) have significant effect(s) on customer loyalty for luxury hotel. ... study surveyed 308 online users to investigate the determining factors that affect ..... emotional commitment to the casino than either of the other loyalty groups. ... of price, value, and satisfaction in the hotel industry: An exploratory study. Gambling sponsorship of sport: an exploratory study of links with ... An extensive research program is required to thoroughly test for links between ... constrained by lack of prior research and the exploratory approach required in any ... and team loyalty to market sports betting products (Derevensky, Sklar, Gupta .... gambling in casinos (Oh & Hsu, 2001; Phillips, 2009; Song, 2010), online ... Brand Loyalty Programs: Are They Shams? | Marketing Science